Tell Time with a Measuring Tape Watch (Photos)
Ora is a handsome watch that takes a break from the digital and analog era. It comes with an in-your-face style and colors that are energetic. Vibrant as its looks is the system to tell time; three interwoven tapes, yes the measuring kind, move across the face to indicate the hour, minute and day. Fashionable or not, it certainly scores well in the product-design segment.
Ora concept is a study on the field of haute horlogerie. It focuses on the display of time via an unconventional mode, by replacing the expected dial arrangement found in the vast majority of the mechanical watches with a set of three interwoven tapes—one to indicate the hour(s), one to indicate the minute(s), and one to indicate the day.
The arrangement of the indications derived from the aspiration to demonstrate in a bold and dramatic way the passage of time. The design of the case reflects an “inside-out” design approach as it was the mechanism’s arrangement that prescribed the overall form in an attempt to enhance its uniqueness and create a distinctive silhouette.